Our Story
Loyalty isn’t just about transactions—it’s
about people.
We believe in creating authentic connections between brands and customers, making loyalty natural, rewarding, and engaging.
Our name, readylab, represents two key ideas:
“ready” – Always prepared to innovate,
create, and push boundaries.
“lab” – A mindset of continuous learning,
testing, and improvement.
Just like how our logo is intentionally
lowercase, we take a humble, user-first
approach—loyalty should feel effortless, not
forced.
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Mission
To redefine customer loyalty by creating
seamless, gamified engagement experiences
that put people first.
Vision
To redefine customer loyalty by creating
seamless, gamified engagement experiences
that put people first.
Core value
- Loyalty-first is consumer-first—We put users
at the center of every experience.
- Loyalty-first is consumer-first—We put users
- Innovation without ego—We test, iterate,
and evolve to create the best engagement
strategies. - Bridging brands & consumers—Our
technology helps brands build relationships,
not just reward transactions.
- Innovation without ego—We test, iterate,
Built on Experience, Inspired by Innovation
The best innovations are built on experience. Our team hails from some of the world’s most recognized
companies, bringing expertise in customer loyalty, gamification, and brand engagement. Together, we’re
reimagining what loyalty means for businesses and consumers alike
